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Art Direction 

The project: 

Student High Street is an online shop and content platform to support and promote emerging fashion brands.

I worked on building SHS's brand strategy along with their head of marketing and founder.

I also worked on their launch campaign by building an editorial strategy and producing a bank of content, written and visual to populate the site and social media channels.


I worked with an external UX/UI team to collaborate on the design of the website, the user journey and shopping experience.

Along with the founder I carved the brand's visual identity. I directed fashion shoots using collections from emerging designers and photographers that complimented the Student High Street aesthetic. 

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