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Art Direction 

The project: 

Pixi was part of a sampling campaign with Pink Parcel in 2018, to promote their 'Endless Silky Eye Pen'. I was briefed to create a bank of assets to show the range of pigments as well as highlighting its silky consistency. 

I directed the shots for a variety of product images, including the pigmentation of each shade. These shots appeared in newsletters, instagram stories, banners on the Pink Parcel website itself, as well as working with subtle but eye catching animations for all social channels. 

To round off the campaign we shot a full makeup look featuring a smokey eye for London Fashion Week month. 

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