betty.me is a femcare and treats monthly subscription box and online platform discussing puberty, growing up and everything in between. 

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I was briefed to head up the creative team and refresh the branding which was looking too juvenile for their target market of girls aged 11-15. 

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I researched the trends around GenZ girls, their language, their pop culture, what brands and celebrities they were admiring. I then worked with my team to create a new colour palette and new brand guidelines which related to the new trends of younger girls. 

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After implementing the new creative we saw an increase in engagement across betty's social channels, especially instagram.

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