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New Franchise Launch

The Project: 

I was the lead Art Director to ideate and produce assets for Sally Hansen's new launch of their vegan franchise - Good.Kind.Pure. 


These assets consist of stills and short form animations for their social media platforms and websites. 

We shot the campaign imagery in New York and worked with our in house post production team in London to deliver the campaign in budget and on time. 


I am also responsible for producing assets with graphic overlays for their Instagram story launch, Pinterest, in feed launch takeover any any other promotional material. 

Creative Director: Karl Velasco

Photographer: Will Styer 

Producer: Ruben Musca

Nail Artist: Ada Yeung

Video Editor: Alex Hatjoullis

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