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Integrated Campaign

The Project: 


MAC Cosmetics came to us at Cult LDN to pitch for the launch of their new stick foundation, which was the newest edition to their Studio Fix range. 


My role was to work on creative routes to pitch into MAC that would make an exciting campaign. 


In the summer of 2019 we launched the campaign #GetYourFix. Which was a snap shot into the lives of MAC Makeup lovers needs. The campaign shows the variety of ways to wear the product no matter what your age or skin type. 


We created assets for their social channels, video, OOH as well as in store VM. 


Photographer/Director: Luc Braquet
Creative Director: Karl Velasco
Editor: Tom Andrews
Production & Art buying: Micki Colker-Pearlman,

Alice Dunoyer

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