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The project: 

HIIT

Art Direction

This content was to live across Burton, Miss Selfridge, ASOS and JD Sports so it had to have its own stand alone identity. 

The coloured flats against an urban sky line gave the shoot a fashion edge in a raw setting, which also has a blend of masculinity and femininity. 

 

Photographer: Zoe McConnell 

Video: Connor MacLeod

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