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The project: 

HIIT

Art Direction

This content was to live across Burton, Miss Selfridge, ASOS and JD Sports so it had to have its own stand alone identity. 

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The coloured flats against an urban sky line gave the shoot a fashion edge in a raw setting, which also has a blend of masculinity and femininity. 

 

Photographer: Zoe McConnell 

Video: Connor MacLeod

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