top of page
The project:
HIIT
Art Direction
This content was to live across Burton, Miss Selfridge, ASOS and JD Sports so it had to have its own stand alone identity.
​
The coloured flats against an urban sky line gave the shoot a fashion edge in a raw setting, which also has a blend of masculinity and femininity.
Photographer: Zoe McConnell
Video: Connor MacLeod




















bottom of page