Airspun is a powder and highlighter cosmetic, seen as a cult product which launched in 1935 under Coty. 

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Coty came to us with a brief to revamp their whole creative. They wanted a modern and contemporary edge to appeal to their younger market. These assets will live on their social and digital platforms

 

I worked closely with the client to pitch visual concepts which were sign off and put into production. 

 

I directed the shoots and worked closely with our post production team and retouching houses to deliver the final assets.

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Photographer: Mateusz Sitek

Prop Stylist: Leila Watts 

Producer: Alice Dunoyer

Retouching: MBB Group 

Video Editor: Alex Hatjoullis

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